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Department of Marketing and Distribution Management
Department of Marketing and Distribution Management

Department Development

 

The Department of Marketing and Distribution Management undergraduate program of the "Oriental Institute of Technology" was established in 2002, while the master's program was established in 2011. Under the guidance of the school and departmental founding mission, the department has set up the educational objective to cultivate marketing and distribution professionals equipped with "professional practice and application". At the same time, transform the educational goals into the specific core competencies required to cultivate the students and link closely to the curriculum design to ensure that the students who have completed the training have the required professional competence.

 

Educational Objectives

 

●Undergraduate program:

 

Emphasizes cultivating professionals with creative marketing knowledge, smart distribution knowledge, and creative-thinking and innovative industry services. To equip the students with the expertise to enter the workplace.

 

Master's program:

 

Emphasizes cultivating professional management talents with marketing and distribution knowledge, industry practice analysis and problem-solving, and marketing and information applications.

 

Undergraduate Program Educational Objectives

Master's Program Educational Objectives

  1. Cultivate industry professionals with creative marketing knowledge, smart distribution knowledge, and creative-thinking and innovative industry services.
  1. Cultivate management talents with marketing and distribution knowledge.
  1. Cultivate industry professionals with smart distribution knowledge.
  1. Cultivate management talents with industry practice analysis and problem-solving skills.
  1. Cultivate professionals with creative-thinking and innovative industry services.
  1. Cultivate management talents with marketing and information application skills.

 

Basic Core Competencies

 

Undergraduate Program Core Competencies

Master's Program Core Competencies

  1. Ability to collect and analyze marketing information
  2. Professional planning and communication skills

Ability to find and solve problems

  1. Cross-disciplinary collaboration and teamwork skills

Equipped with marketing and distribution service industry operation and management capabilities

  1. Creative thinking and innovative technology application capabilities

Information technology and software application skills

  1. Basic language communication and international perspective

Professional planning and proposal communication skills

 

Featured Laboratories

 

Name of Laboratory

Content Features

Laboratory Equipment

Combine with Related Courses

 

Market Research Center

Professional Language Center

Market research required technology

Language center teaching

Video broadcasting teaching system

Telephone survey and marketing system

Market Research

Conversational Business English

Smart Marketing Lab

Cloud, webpage courses

Accounting application software teaching

Statistical software teaching

SPSS, SPSS Trends 12.0, SQL Server 2005, Office 2016

Information and Cloud Application Internship

Statistical Application Internship

Marketing Decision Analysis

Smart Distribution Operation and Management Lab

Smart distribution

Distribution practical course

Themed production

Smart store equipment, VR experience equipment

Channel Management

Logistics Management

Smart Store

Advertising Photography Lab

Innovation and creative management

Advertisement production

VR proposal marketing

Digital camera, tripod pulley track set, single-lens camera

Innovation and creative marketing

Advertisement production,

VR exhibition scenario design

Exhibition Space Design Lab

3D merchandise exhibition design

Digital graphics software

Teaching broadcasting system, Fancy Designer

Show room design, shopping mall planning and design

Multimedia marketing application

Product Display Lab

Store and window display arrangement

Product display

Product presentation

Store window, virtual exhibition space

Exhibition planning

Store window display arrangement

Product display

 

 

 

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